Thursday, May 29, 2008

Bedding 411

Researchers say that we spend 1/3 of our life in bed. Being the single mother of an infant and working a full time job, I question that number at 4:00 a.m. but.....whatever. Rachel and I are currently in the process of adding new bedding product to the website and revamping our whole bedding section. We are EXTREMELY excited to be a new dealer of SFERRA Fine Linens. For those of you unfamiliar with SFERRA they are one of the world's leading companies in luxury bedding. They were the first company ever to offer 1020 thread count sheets, all made from 100% Egyptian Cotton.

I know everyone always talks about thread count but maybe you don't understand what exactly they are referring to. I know until just recently the only thing I personally knew was that the higher the thread count, the better the quality and the better the feel of the fabric....and that is true to an extent. Thread count refers to the number of vertical and horizontal threads per square inch of fabric. What many companies do in order to show a higher thread count is double up the threads. So, if for instance the customer is buying 1020 thread count sheets, they are buying 1,000 thread counts but the quality is only a 500 thread count. There isn't 1,000 threads per square inch of fabric, there is 500 doubled. Just recently Linen N Things was sued over this very issue. A customer bought bed linens with the assumption they were 1,000 thread count sheets. As time wore on they noticed them depreciating faster than should happen. After testing, it was found that they were not actually 1,000 thread count sheets, they were 500 doubled and passed as 1,000. This is not to say that every set of sheets you purchase is fraudulent, however, it is something to be aware of. I can tell you this, SFERRA does not take part in these practices and stands behind there product 100%. Should you ever have problems with your linens they will test them for $100 and find out exactly what caused the problems and if it seems to be a manufacturers flaw, they will replace the sheets.

There's cotton and then there's Egyptian Cotton. Egyptian Cotton is the finest cotton in the world. Found a long the Nile River in Egypt it is used to make the finest linens in the world. What makes this the best cotton in the world? The length of the yarn and the growing process. Researchers have come to realize the longer the yarn and the longer the growing process, the better quality the cotton.

Don't forget to check out the bedding page for one of the best bedding selections around.

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